Marketing your music to rise above the noise is no easy task! In fact it’s quite a challenge! In a sea of daily tweets, posts, and likes. You find yourself asking the question how do I stick out in the saturation? Here are some tips to help you.
Branding
This has been said so many times, but many people miss it. You have got to build your brand! Do something unique that helps you stand out in the crowd. For example if you do Taylor Swift type music and you love crafting. Sell your crafts at your shows. This creates a unique and lasting experience for your fans. You become known for your crafts and your music as part of your brand.
Be Yourself
Don’t just post when you’re having shows on your social media. Retweet a nice comment from a fan, talk about a movie you saw recently, or post a family picture. The sky is really the limit when it comes to social media. Fans want to know the real you. They want to connect with you. With social media the days of unreachable musicians are virtually over.
Interact
Don’t sit around and wait for an opportunity to slip in your lap. However, don’t spam either. Interact with potential fans on social media. Comment on how much you like something they drew or encourage them if they are having a hard time. This will mean so much more and make them more open to listening to your music then just spamming them with direct messages begging them to like your latest single.
Music Licensing
If you do some digging you can find sites that allow you to pitch your music to movies, shows, etc. RTTM Music Group, Musicxray, and Taxi all have opportunities you can submit to. Make sure to follow the rules and pitch appropriately. For example if a production company is asking for a Country song you probably will not get anywhere if you submit your latest Grunge Rock or Hip Hop song. These are just a few of many ways to get exposure and make some well earned money for your musical genius.
These are just some of the ways you can rise about the saturated music market. Remember though success is not an overnight thing. Steady plodding and persistence will pay off so be patient and stay motivated!
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